Why Some People's Ads Almost Always Make Money
Discover the Master Copywriter's Little-Known Secret of Locking in Profits!  

by Matt Gill and Kevin Wilke, Co-Founders, NitroMarketing.com

have a confession to make.

It's about the title of this article.  I stole it.

Okay, I admit that the word "stole" is a bit of a stretch.  To put it more accurately, I modeled the title after a highly successful ad headline.  It's my way of illustrating one of the most important (and profitable) concepts in marketing -- one that could never be emphasized enough, and that is...

"In a print ad, 75% of the buying decisions are made at the headline alone.

-- Direct quote from Tested Advertising Methods by John Caples, the advertising industry's acknowledged forerunner of rigorously tested, measured, and verified advertising effectiveness 

You've probably also heard how important headlines are in marketing.  Since this is nothing new, I'm sure you must be asking yourself, "What's exciting about that?"

Here it is:  I'm going to show you how you can increase profits that result from your advertising headlines by 500%, 1000% -- even as much as 1700% without writing a single headline.

Does this sound like a fantasy?  I'm sure it does, but I'll prove to you that it's easier than you think.

"On the average, 5 times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted 90% of your money.

-- David Ogilvy, world famous advertising executive, best-selling author of the most influential books on advertising Confessions of an Advertising Man, and Ogilvy on Advertising, and founder of the renowned Ogilvy & Mather advertising agency

First, let me back up a bit.  Earlier on, I mentioned that I modeled the title of this article after a highly successful ad headline?  Do you know which headline it was?

The ad headline was...

... Why Some People Almost Always Make Money in the Stock Market

It was the extremely profitable headline for a famous stock brokerage.

Now, why do you think I would model this particular headline when my business has nothing to do with selling stocks?  Because the headline was built on an immortal marketing principle -- particularly the curiosity appeal -- and it was responsible for generating millions of dollars of business for the advertiser.

I figured that the same immortal principle adapted to the title of this article would work just as well as it did for selling stocks.  The title I came up with was:  

Why Some People's Ads Almost Always Make Money. 

The fact that you're reading this article right now is positive proof that the stock broker's headline can be successfully applied to ads of unrelated products.  So why is this exciting?

Because there are literally hundreds of proven money-making headlines that you can use in your own ads to quite literally make you a fortune.  

Now hang on to your hat, because here's where it gets even better.

World's Best Headlines -- Customized for Your Use at No Cost

What if I told you that you won't even have to lift a finger to modify winning headlines to suit your product because all the headlines you'll ever need have already been written for you by one of the world's master copywriters -- at no cost to you?

How is that possible, you ask?  I'll tell you how in a moment.

I'm sure you've heard of my friend, David Garfinkel, the author of Killer Copy Tactics, and one of the world's most sought-after copywriting consultants.  Recently, David sent me a manuscript of his newest book, Advertising Headlines That Make You Rich.  The first time I read it, I was astounded.

You see, I had been agonizing for days trying to create a compelling headline for a new product.  I was becoming increasingly frustrated that I wasn't coming up with a winner.  Right around then, David sent me the manuscript of his book.  As I skimmed through the book, I quickly realized that David had done something unprecedented.

David had taken the most immortal ads in existence -- the ones with proven money-making headlines -- and written adaptations of those headlines, customized for every conceivable business or product.  

Well, within 5 minutes of reading the book, I found it.  There it was staring me in the face!  The perfect headline I had searched my brain to write.

I was ecstatic.  My headline had already been written for me.  It was customized for my product, and because it was modeled after one of the world's most profitable ads, I felt confident that the headline would prove to be just as successful.  Quite frankly, I couldn't have come up with a better headline if I spent the next 5 days searching.

And here's one more incredible thing:

When I found my customized headline in David's book, something amazing happened.  Because the copywriting angle had already been established by the readymade headline, I knew exactly where I was going -- so the rest of the copy was a breeze to write.  In fact, it seemed to write itself.  Because the headline had surfaced, "fleshing out" the body copy became infinitely easier.

"David Garfinkel has done it again!  This masterful writer, in this 
on-the-button book, provides you not only with a galaxy of headlines that can 
make you wealthy, but also saves you money because now you won't have to run ads with less than superb headlines.  If ever there was a book that should be mandatory reading for business owners, this is it.  I give David a high five for writing it and predict a stunning bottom line for you after you've read it.

-- Jay Conrad Levinson, legendary marketing expert, and author of the best-selling series of business books in the world (Guerrilla Marketing)

Dramatically Slash the Amount of Time and Money You Spend

I don't know about you, but for me, writing headlines is the single most time-consuming thing about writing ad copy.  

Top copywriters spend far more time writing headlines -- as much as 80% of their time -- than writing the rest of the copy.  They write as many possible headlines for an ad as possible, and usually spend hours developing a single headline.  Often, dozens of headlines are discarded before the right one is chosen -- all because the success of an ad rests largely on the headline.

I'll tell you the real reason why I'm absolutely delighted about David's book.  Time is the most important commodity for me.  So whenever someone shows me how to shave off 80% of my development and research time when writing ads, I'm thrilled to pieces!  That's exactly what David has done. 

Remember, advertisers paid thousands of dollars to develop these immortal headlines -- a cost you don't have to pay.  Best of all, a copywriting master has customized the headlines for your use.  So you not only save money, but you dramatically slash the amount of time you spend writing ad copy.  

I heard someone once say...

"Why invent mediocrity when you can model excellence?"

Think about it.  Why spend countless hours trying to come up with so-so headline ideas that may or may not work -- when you can imitate the best headlines on earth that are proven to generate money?  What's more, why even spend any time modeling the most profitable headlines to suit your product when you can pick and choose from ready-to-use headlines written and customized for you by a master copywriter?

What could be easier?

"There's a widespread myth that creative people come up with their 
great ideas out of thin air.  But as a copywriter, I'll eagerly seize any 
tool that helps me write more effective advertising.  I've seen a lot of 
formulas, tips and checklists, but nothing compares with David Garfinkel's 
'Advertising Headlines That Make You Rich.'   It's truly unique, and the 
concept behind it is ingenious.  One of the basic principles of marketing is 
'Learn what works -- and repeat the successful.'  Armed with this clever 
book, you'll do exactly that.  For anyone with something to sell, it's a 
gold mine of profit-generating ideas.

-- Don Hauptman, copywriter/consultant, New York, NY

You Can Do It Yourself -- But It Won't Be Easy!

While I am convinced that Advertising Headlines That Make You Rich should be on every marketer's desk, I also want to say that if you're one of those people who wants to do it yourself, you're certainly free to do so -- but be warned that it won't be easy.  

First, you'll have to obtain all the proven headlines of all time, and then you'll have to start modifying them to suit your particular business.  However, you're going to run into some trouble trying to give your headlines the professional copywriter's touch that David has done in Advertising Headlines That Make You Rich.  

Remember, "modeling" is not as simple as changing a word or two of a winning headline to customize it for your use.  You have to dissect each headline thoroughly, identify the secret code that makes it powerful, and then write your own headline.

Is Copying Headlines Legal? 

An even bigger challenge for you -- should you choose to do it yourself -- is that if you copy headlines too closely, you can be charged with plagiarism, which is a crime.  David Garfinkel has solved this problem altogether in Advertising Headlines That Make You Rich.  You see, David was careful not to copy other advertisers' actual words but instead, he took the key ideas from the winning headlines and injected them into the customized ads.

So when you use David's pre-written headlines, you will not be violating other people's intellectual property, nor will you encounter legal issues.

Is This ethical?

It is not uncommon for copywriters, while starting out, to copy others until they have a style all their own.  They don't reinvent the wheel, but instead imitate those things which are tried and true.  This is called "modeling success" -- and it is the most common practice in any field, not just copywriting.  Why, even athletes routinely watch videos of star athletes to study and copy their winning techniques.

The Ethics of Mark Twain

It is said that Mark Twain learned the fine art of writing by imitating other writers.  He apprenticed at a newspaper company as a typesetter back in the days when typesetting was done manually.  The tedious work allowed him to become keenly familiar with the writing styles of his day.  His early works mirrored the styles he had acquired from other writers, but consequently he developed his legendary writing excellence.

So just as Mark Twain never had any ethical problems copying others, neither will you when you use the tailor-made headlines created by David Garfinkel.

Are You Seeing the Tremendous Power in This Yet?

What will you do now that you know that 90% of your earning ability depends on your advertising headlines?  

The answer is obvious:  You need to do everything in your power to make your headlines the best they can possibly be.

That task has just become radically simplified.  The way I see it, you have 2 choices.  You can either:

1)  Hire a professional copywriter to create headlines for you.  But since you want top-caliber headlines, good copywriters will charge you hundreds -- even thousands -- of dollars for a single headline that packs a punch.  And you'll have no way of knowing whether the headline will make you money at all.

OR

2)  Invest in Advertising Headlines That Make You Rich and get literally hundreds of ready-to-use headlines -- dozens of which are customized and ideally suited for your product or business.  Because the headlines are modeled after proven money-making headlines, they are guaranteed to kick ass and make you a great deal of money.

This is a no-brainer.  Would you rather pay exorbitant amounts of money to professional copywriters every time you want headlines written, or use David Garfinkel's secret shortcut to hundreds of instant money-making headlines customized for your use? 

I think your choice is clear.  But don't just take my word for it -- read what others are saying about David's ground-breaking book.
  Then all you you have to do is simply pick and choose your way to headlines that are proven to increase your profits by 500%, 1000% -- even 1700%.

Listen closely.  When you get your hands on Advertising Headlines That Make You Rich, you'll find that you can:

  • Slash the amount of time you spend creating winning headlines.  When all you have to do is pick and choose your customized headline, this will typically shave 80% off your development and research time.

  • Easily come up with dozens of compelling angles for any product or business.  This is like having a non-stop factory of sizzling angles at your fingertips.

  • Brainstorm ideas for new projects in a snap.  Never suffer from mental block, or stare in agony at a blank page again!

  • Discover how quickly your body copy materializes out of thin air -- as if by magic -- the moment you choose your headline from among proven winners.  Before you know it, you're done writing your entire copy.

  • Have a 24/7 writing companion that gets your creative juices flowing -- and best of all, feeds you only ideas that are proven to make money.

Use the proven headlines to spice up your web page, your e-mails, your opening statements to sales prospects, your postcards, sales letters, and even your radio or TV commercials (if any). 

The bottom line is this:  If you are not presently using the most powerful headlines you can find, you're losing out big time.  Every moment you do business without winning headlines results in lost leads, lost prospects and lost sales.  Proven headlines could be working for you and adding to your profits this very minute. 

If you already fancy yourself as a pretty good copywriter, but your sales offers still leave a lot to be desired, or are not generating the kind of money you want, you can benefit tremendously from Advertising Headlines That Make You Rich.  It will make the task of copywriting a piece of cake.

Now, let me ask you a question:  How much is all this information worth to you? 

Those who have reviewed the advance edition of Advertising Headlines That Make You Rich said they'd pay $500 or more for this priceless resource.  But inexplicable as it may seem, David Garfinkel will let you have it for the extremely reasonable price of $47.  Just think one single headline from Advertising Headlines That Make You Rich that you use successfully will pay for the book many times over.

Don't decide now.  When you act quickly, you can just try it out with no obligation:

Take advantage of this zero-risk trial offer immediately
and you will get Advertising Headlines That Make You Rich at the special limited-time price of only $47 and the following 2 free bonuses:   

BONUS #150 Additional Killer Headlines You Can Use for Your Business
These are 50 of the most high-impact headlines known to man, which you can easily adapt to your business in an eye-blink.  Simply fill in the blanks in these templates exclusively designed by David -- and voila! -- your winning headlines are ready.   

BONUS #2How To Develop a "Headline Consciousness" That Can Make You Millions -- This is David's special report on how to make your mind a virtual radar for spotting million-dollar headlines.  This will help you in ways you can't yet imagine.  You'll suddenly become much more attuned to the secret language of persuasion that is so powerful in selling situations.  This will help you tremendously not only in writing copy but in persuasive speaking. 

Remember, you will get these free bonuses only if you
order right now.

Here's my iron-clad guarantee:  If you are not completely convinced that David's
proven headlines customized for your business can increase your profits by up to 1700% without writing a single headline, your refund request will be honored immediately -- with no questions askedThis is a zero-risk trial offer and you are under absolutely no obligation.

If you've been in marketing for any length of time, I'm sure you've already realized the absurd amount of time it takes to write a winning headline -- in hopes of making a fortune.  I'm sure you're convinced what a troublesome experience it is to invest a lot of time (and money to run your ads), and yet be uncertain of how well your ad will pull -- or whether it will make you money at all.

You already know that by simply changing a headline (or adding one where there isn't any), you can boost your response by 5, 10 -- or even 17 times.  Why take a chance on inventing a mediocre headline when you can have a surefire, money-making headline that's ready for you to use?  Headlines are way too important to leave to chance.  Get the headlines your business deserves today.

Just imagine for a moment what you could write when you have Advertising Headlines That Make You Rich as your writing companion.  You could not only write  powerful ads, but also enticing web pages, e-mails, speeches, letters, postcards, etc.  You could even sprinkle your conversations with proven lines that stop people dead in their tracks.

No matter what kind of business you have -- be it a retail business, an Internet marketing enterprise, a business-to-business company, a professional service business, or a work-at-home business -- Advertising Headlines That Make You Rich is an indispensable resource that you will want to turn to again and again.

So if you've ever wanted to maximize the earning power of your business without much effort or expense, there is no better place to start than by revamping your headlines.  And there isn't a more useful resource than Advertising Headlines That Make You Rich to simplify the process for you.

You need to do the math right now.  How much are you presently earning on your current sales offers?  Now multiply that by 5, 10, or even 17 -- and you've got a rough estimate of what you could be earning when you plug in David Garfinkel's proven headlines.

How long are you going to wait to enjoy this kind of money?  If I were you, I wouldn't wait a moment longer to experience the effortless profitability that proven headlines can provide your business.  You can try it out today risk-free, and get instant access to read the e-book online.  

Best Regards,



Kevin Wilke and Matt Gill
Co-Founders, NitroMarketing.com

P.S.  When you write headlines yourself, the one you like best will rarely be the one that out-pulls the rest.  Claude Hopkins says in his legendary book, Scientific Advertising:

"False theories melt away like snowflakes in the sun."

Now you don't have to write headlines based on theory or your best guess you can go with proven headlines customized for your product or service.  Take advantage of this zero-risk trial offer today.


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