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Why Some People's
Ads
Almost Always Make Money
Discover the Master Copywriter's
Little-Known Secret of Locking in Profits!
by Matt Gill and Kevin Wilke, Co-Founders, NitroMarketing.com
have a confession
to make.
It's about the title of this article. I stole
it.
Okay, I admit that the word "stole" is a bit of a
stretch.
To put it more accurately, I modeled the title after a
highly
successful ad headline. It's my way of illustrating
one
of the most important (and profitable) concepts in
marketing --
one that could never be emphasized enough, and that is...
"In
a print ad, 75% of the buying decisions
are
made at the headline
alone."
-- Direct quote from Tested Advertising
Methods by John Caples, the
advertising
industry's acknowledged forerunner of
rigorously tested,
measured, and verified
advertising
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You've probably also heard how
important
headlines are in marketing. Since this is nothing new, I'm
sure
you must be asking yourself, "What's exciting about
that?"
Here it is: I'm going to show you how you can increase
profits that result from your advertising headlines by
500%,
1000% -- even as much as 1700% without writing a
single headline.
Does this sound like a fantasy? I'm sure it does, but I'll
prove
to you that it's easier than you think.
"On
the average, 5 times as many people
read
the headlines as read the body copy.
It
follows that, unless your headline sells
your
product, you have wasted 90% of
your
money."
-- David Ogilvy, world famous advertising
executive, best-selling author of the most
influential books on advertising
Confessions of
an Advertising Man, and Ogilvy on
Advertising, and founder of the renowned
Ogilvy & Mather advertising
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First, let me back up a bit.
Earlier on, I mentioned that I modeled the title of this article
after
a highly successful ad headline? Do you know which headline
it
was?
The ad headline was...
... Why Some People Almost Always Make Money in the Stock
Market
It was the extremely profitable headline for a famous stock
brokerage.
Now, why do you think I would model this particular headline when
my
business has nothing to do with selling stocks? Because the
headline was built on an immortal marketing principle --
particularly the curiosity appeal -- and it was responsible
for
generating millions of dollars of business for the advertiser.
I figured that the same immortal principle adapted to the title of
this article would work just as well as it did for selling
stocks.
The title I came up with was:
Why Some People's Ads Almost Always
Make
Money.
The fact that you're reading this article right now is
positive
proof that the stock broker's headline can be successfully
applied
to ads of unrelated products. So why is this exciting?
Because there are literally hundreds of proven money-making
headlines
that you can use in your own ads to quite literally make
you
a fortune.
Now hang on to your hat, because here's where it gets even
better.
World's Best
Headlines -- Customized for Your Use at No Cost
What if I told you that you won't even have to lift a
finger to
modify winning headlines to suit your product because all
the
headlines you'll ever need have already been written for
you by
one of the world's master copywriters -- at no cost
to
you?
How is that possible, you ask? I'll tell you how in a
moment.
I'm sure you've heard of my friend, David Garfinkel, the author of
Killer
Copy Tactics, and one of the world's most sought-after
copywriting
consultants. Recently, David sent me a manuscript of his
newest
book, Advertising Headlines That Make You
Rich.
The first time I read it, I was astounded.
You see, I had been agonizing for days trying to create a
compelling
headline for a new product. I was becoming increasingly
frustrated that I wasn't coming up with a winner. Right
around
then, David sent me the manuscript of his book. As I skimmed
through the book, I quickly realized that David had done something
unprecedented.
David had taken the most immortal ads in existence -- the
ones
with proven money-making headlines -- and written
adaptations
of those headlines, customized for every conceivable business
or
product.
Well, within 5 minutes of reading the book, I found it.
There
it was staring me in the face! The perfect
headline I
had searched my brain to write.
I was ecstatic. My headline had already been written
for
me. It was customized for my product, and because it was
modeled
after one of the world's most profitable ads, I felt confident
that
the headline would prove to be just as successful. Quite
frankly, I couldn't have come up with a better headline if I spent
the
next 5 days searching.
And here's one more incredible thing:
When I found my customized headline in David's book, something
amazing
happened. Because the copywriting angle had already
been
established by the readymade headline, I knew exactly where I was
going -- so the rest of the copy was a breeze to
write.
In fact, it seemed to write itself. Because the
headline
had surfaced, "fleshing out" the body copy became
infinitely
easier.
"David
Garfinkel has done it again! This
masterful
writer, in this
on-the-button book, provides you not only with
a
galaxy of headlines that can
make you wealthy, but also saves you
money because now you won't have to run
ads
with less than superb headlines. If ever
there was a book that should
be mandatory
reading for business owners, this is
it.
I give David a high five for writing it
and
predict a stunning bottom line for you
after you've
read it."
--
Jay Conrad Levinson, legendary marketing
expert,
and author of the best-selling series of
business
books in the world (Guerrilla
Marketing)
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Dramatically
Slash the Amount of Time and Money You Spend
I don't know about you, but for me, writing headlines is the
single
most time-consuming thing about writing ad
copy.
Top copywriters spend far more time writing headlines -- as much
as 80%
of their time -- than writing the rest of the copy. They
write as many possible headlines for an ad as possible, and
usually
spend hours developing a single headline. Often, dozens of
headlines are discarded before the right one is chosen -- all
because the
success of an ad rests largely on the headline.
I'll tell you the real reason why I'm absolutely delighted about
David's book. Time is the most important
commodity
for me. So whenever someone shows me how to shave off 80%
of
my development and research time when writing ads, I'm thrilled to
pieces! That's exactly what David has done.
Remember, advertisers paid thousands of dollars to develop
these immortal headlines -- a cost you don't have to pay.
Best
of all, a copywriting master has customized the headlines
for
your use. So you not only save money, but you
dramatically
slash the amount of time you spend writing ad
copy.
I heard someone once say...
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"Why
invent mediocrity when you can model
excellence?"
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Think about it. Why spend
countless hours trying to come up with so-so headline ideas that
may
or may not work -- when you can imitate the best headlines
on
earth that are proven to generate money? What's more,
why
even spend any time modeling the most profitable headlines to suit
your product when you can pick and choose from
ready-to-use
headlines written and customized for you by a master
copywriter?
What could be easier?
"There's
a widespread myth that creative people come up
with their
great ideas out of thin air. But as a
copywriter, I'll eagerly seize any
tool that helps me write more effective
advertising. I've seen a lot
of
formulas, tips and checklists, but nothing
compares with David Garfinkel's
'Advertising Headlines That Make You
Rich.'
It's truly unique, and the
concept behind it is ingenious. One
of the basic principles of marketing
is
'Learn what works -- and repeat the
successful.' Armed with this
clever
book, you'll do exactly that. For anyone
with something to sell, it's a
gold mine of profit-generating
ideas."
--
Don Hauptman, copywriter/consultant, New York,
NY
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You Can Do It
Yourself
-- But It Won't Be Easy!
While I am convinced that
Advertising
Headlines That Make You Rich should be on every marketer's
desk,
I also want to say that if you're one of those people who wants to
do
it yourself, you're certainly free to do so -- but be
warned
that it won't be easy.
First, you'll have to obtain all the proven headlines of all time,
and
then you'll have to start modifying them to suit your particular
business. However, you're going to run into some
trouble
trying to give your headlines the professional copywriter's
touch
that David has done in Advertising Headlines That Make You
Rich.
Remember, "modeling" is not as simple as changing a word
or
two of a winning headline to customize it for your use. You
have
to dissect each headline thoroughly, identify the secret
code
that makes it powerful, and then write your own headline.
Is Copying
Headlines Legal?
An even bigger challenge for you -- should you choose to do it
yourself -- is that if you copy headlines too closely, you can be
charged with plagiarism, which is a crime. David
Garfinkel has solved this problem altogether in Advertising
Headlines That Make You Rich. You see, David was careful
not
to copy other advertisers' actual words but instead, he
took
the key ideas from the winning headlines and injected them
into
the customized ads.
So when you use David's pre-written headlines, you will not
be
violating other people's intellectual property, nor will you
encounter
legal issues.
Is This ethical?
It is not uncommon for
copywriters, while starting out, to copy others until they have a
style all their own. They don't reinvent the wheel, but
instead imitate
those things which are tried and true. This is called
"modeling success" -- and it is the most common practice
in any
field, not just copywriting. Why,
even athletes routinely watch videos of star athletes to study and
copy their winning techniques.
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The
Ethics of Mark Twain
It
is said that Mark Twain learned the fine art
of
writing by imitating other
writers.
He apprenticed at a newspaper company as a
typesetter back in the days when typesetting
was
done manually. The tedious work allowed
him
to become keenly familiar with the writing
styles
of his day. His early works
mirrored
the styles he had acquired from other writers,
but
consequently he developed his legendary
writing
excellence.
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So
just as Mark Twain never had any ethical problems copying others,
neither will you when you use the tailor-made headlines created by
David Garfinkel.
Are
You Seeing the Tremendous Power in This Yet?
What will you do now that you know that 90% of your
earning ability depends on your advertising
headlines?
The answer is obvious: You need to do everything in your
power to make your headlines the best they can
possibly be.
That task has just become radically simplified. The way I
see it, you have 2 choices. You can either:
1) Hire a professional copywriter to create headlines for
you.
But since you want top-caliber headlines, good copywriters will
charge
you hundreds -- even thousands -- of dollars for a
single
headline that packs a punch. And you'll have no way of
knowing whether the headline will make you money at all.
OR
2) Invest in Advertising Headlines That Make You Rich
and
get literally hundreds of ready-to-use headlines -- dozens
of
which are customized and ideally suited for your
product
or business. Because the headlines are modeled after proven
money-making headlines, they are guaranteed to kick
ass
and make you a great deal of money.
This is a no-brainer. Would you rather pay exorbitant
amounts of money to professional copywriters every time you want
headlines written, or use David Garfinkel's
secret
shortcut to hundreds of instant money-making
headlines customized for your use?
I think your choice is clear. But don't just take my
word
for it -- read
what others are saying about David's ground-breaking
book.
Then all you you have to do is simply
pick
and choose your way to headlines that are
proven to
increase your profits by 500%, 1000% -- even 1700%.
Listen closely. When you get your hands on Advertising
Headlines That Make You Rich, you'll find that you
can:
-
Slash
the
amount of time you spend creating winning headlines.
When
all you have to do is pick and choose your customized
headline, this will typically shave 80% off your
development and research time.
-
Easily come up
with dozens of compelling angles for any product or
business. This is like having a non-stop factory
of sizzling
angles at your fingertips.
-
Brainstorm
ideas for new projects in a snap. Never suffer
from
mental block, or stare in agony at a blank page again!
-
Discover how
quickly your body copy materializes out of thin air --
as
if by magic -- the moment you choose your headline from among
proven winners. Before you know it, you're done writing
your
entire copy.
-
Have a
24/7
writing companion that gets your creative juices flowing
--
and best of all, feeds you only ideas that are
proven to
make money.
Use the proven
headlines to spice up your web page, your e-mails,
your opening
statements to sales prospects, your postcards, sales
letters, and even your radio or TV commercials (if
any).
The
bottom line is this: If you are not presently using the most
powerful headlines you can find, you're losing out big
time.
Every moment you do business without winning headlines
results
in lost leads, lost prospects and lost sales. Proven
headlines
could be working for you and adding to your profits this very
minute.
If you already fancy yourself as a pretty good copywriter, but
your
sales offers still leave a lot to be desired, or are not
generating
the kind of money you want, you can benefit tremendously from
Advertising
Headlines That Make You Rich. It will make the task of
copywriting a piece of cake.
Now, let me ask you a question: How much is all this
information
worth to you?
Those who have reviewed the advance edition of Advertising
Headlines That Make You Rich said they'd pay $500 or more for
this priceless resource. But inexplicable as
it
may seem, David Garfinkel will let you have it for the extremely
reasonable price of $47. Just think one single headline
from Advertising
Headlines That Make You Rich that you use successfully will
pay
for the book many times over.
Don't decide
now.
When you act quickly, you can just try it out with no
obligation:
Take advantage of this zero-risk trial offer immediately and
you will get Advertising Headlines That Make You Rich at the
special limited-time price of only $47 and the following 2 free
bonuses:
BONUS #1: 50 Additional Killer Headlines
You
Can Use for Your Business
These are 50 of the most high-impact headlines known to
man,
which you can easily adapt to your business in an
eye-blink.
Simply fill in the blanks in these templates exclusively
designed by David -- and voila! -- your winning headlines are
ready.
BONUS #2: How To Develop a
"Headline
Consciousness" That Can Make You Millions -- This is
David's special report on how to make your mind a virtual
radar
for spotting million-dollar headlines. This will help
you
in ways you can't yet imagine. You'll suddenly become much
more
attuned to the secret language of persuasion that is so
powerful in selling situations. This will help you
tremendously
not only in writing copy but in persuasive speaking.
Remember, you will get these free bonuses only if you order right now.
Here's my iron-clad guarantee: If you are not
completely
convinced that David's proven
headlines customized for your business can increase your
profits
by up to 1700% without writing a single
headline,
your refund request will be honored immediately -- with no
questions asked. This is a zero-risk
trial offer and you are under absolutely no
obligation.
If
you've been in marketing for any length of time, I'm sure you've
already realized the absurd amount of time it takes to
write a
winning headline -- in hopes of making a fortune. I'm sure
you're convinced what a troublesome experience it is to invest a
lot
of time (and money to run your ads), and yet be
uncertain
of how well your ad will pull -- or whether it will make you money
at
all.
You already know that by simply changing a headline (or adding one
where there isn't any), you can boost your response by 5,
10 --
or even 17 times. Why take a chance on inventing a
mediocre
headline when you can have a surefire, money-making
headline
that's ready for you to use? Headlines are way too important
to
leave to chance. Get
the headlines your business deserves today.
Just imagine for a moment what you could write when you
have Advertising
Headlines That Make You Rich as your writing companion.
You
could not only write powerful ads, but also enticing web
pages,
e-mails, speeches, letters, postcards, etc. You could even
sprinkle your conversations with proven lines that stop people
dead in
their tracks.
No matter what kind of business you have -- be it a retail
business,
an Internet marketing enterprise, a business-to-business company,
a
professional service business, or a work-at-home business --
Advertising
Headlines That Make You Rich is an indispensable
resource
that you will want to turn to again and again.
So if you've ever wanted to maximize the earning power
of your
business without much effort or expense, there is no better place
to
start than by revamping your headlines. And there
isn't a
more useful resource than Advertising Headlines That
Make
You Rich to simplify the process for you.
You need to do the
math right now. How much are you presently earning on your
current sales offers? Now multiply that by 5, 10, or even 17 --
and you've got a rough estimate of what you could be earning when you
plug in David Garfinkel's proven headlines.
How long are you going to wait to enjoy this kind of money? If
I were you, I wouldn't wait a moment longer to experience the effortless
profitability that proven headlines can provide your business.
You can try it out today risk-free, and get instant access
to read the e-book online.
Best
Regards,

Kevin
Wilke and Matt Gill
Co-Founders, NitroMarketing.com
P.S. When you write
headlines yourself, the one you like best will rarely be the
one that out-pulls the rest. Claude Hopkins says in his legendary book, Scientific
Advertising:
"False theories
melt away like snowflakes in the sun."
Now you don't have to write headlines based on theory
or your best guess you can go with proven headlines customized
for your product or service. Take advantage of this zero-risk trial offer today.
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